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Founded by Former UK Special Forces.

Ollie Ollerton, Founder.

“What I went through is the hardest military training in the world. You have to be fit. You have to be strong, both physically and emotionally. When I did selection there were 350 people and only five of us passed at the end of the six months. There were fitter guys there than me, but they all gave in. It was all about your mindset.”

11 years’ service. Special Forces Selection. Six years in the SBS undertaking a number of high-profile missions spanning land and sea. Determination. Eliminating fear. Missions for hostage rescue, counter narcotics, counter terrorism, homeland security, counter insurgency operations and humanitarian efforts. Mindset is everything.

“When someone tells you that you can’t do it: let that sow a seed in your mind to make you even more determined. It takes an extreme amount of discipline, a lot of motivation and courage, and it takes, above all, belief.”


This is nutrition that delivers. There is no room for error. Trust. Focus. Outperform. Fuelling your body with powerful elite ingredients to go beyond. The intelligence of Battle Ready Fuel. Pushing you to do the impossible.

“Your mind will give up so much quicker than your body. It’s time to strengthen our minds and our bodies. It’s time to make the most out of every moment. It’s time to go beyond, for good. Your strength lies deep within you, primed and ready to unleash.”




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